Gemasolarin Spain

After the phenomenal success of Syeda Amera's showcase at the Hudson river it was in May 2015 when Jessica Minh Anh personally contacted Syeda Amera appreciating her work and offering her to participate in her upcoming history-making show at Gemasolarin Spain. Considering her previous experience with Jessica Minh Anh, without a doubt she opted for the show as her previous show with her was a huge success both internationally and locally. At first she felt startled on the fact that she will be representing Pakistan once again at a world level. Later on when she got to know that the show is taking place at Gemasolar, the award winning power-plant in the eye-stabbing beautiful country of Spain she was flabbergasted.

Syeda shared her experience with The News - Instep in the following words:

Showcasing my collection on the grand catwalk or I would say Catwalk of the future was a unique experience. The show staged right in the centre of Gemasolar, a futuristic solar power plant in Seville, Spain, of a 100-metre catwalk, on July 17, against the cinematic backdrop of its famous central tower, surrounded by thousands of high-shine mirrors.

The idea of the location took my breath away and I was sure that Jessica Minh Anh will transform this award winning power plant to the most amazing catwalk ever, which she did.

The J summer fashion show 2015 showcased a combination of haute couture and high-end ready to wear collections from over 15 countries across 5 continents and over 40 publications from all over the world covered the event which included Vogue, ELLE, BAZAAR and many more.

It was a moment of privilege for me and I think for Pakistan as well as I was the only Pakistani designer amongst the carefully selected fashion designers from all over the world. Not only did my collection stand out amongst the other collections but it was also the most appreciated and talked about collection of the day.